Hi, I'm Eveleen — a multidisciplinary designer who turns research into strategy, and strategy into experiences people actually feel.

Service Design / UX UI Design / Visual Communication

Multidisciplinary Design Expert (7+ years) specialized in Visual, UX, and Service Design. Strong track record in research-led strategy and end-to-end delivery across both agency and in-house environments.

Trusted by global and boutique brands in tourism, luxury, fashion, beauty, and lifestyle sectors to deliver high-impact, multi-touchpoint digital and experience-driven projects.

Highly proficient in user research, journey mapping, and service blueprinting. Adept at defining cross-touchpoint strategies and service concepts through seamless cross-functional collaboration.

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Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Lovable
Build software products, using only a chat interface.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Notion
Wiki, docs and projects management system
Spline
Place to design and collaborate in 3D
Spline
Place to design and collaborate in 3D
Spline
Place to design and collaborate in 3D

Service Innovation

Leading service design initiatives through systems thinking, translating research and co-creation into scalable, user-centered service outcomes across complex ecosystems.

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System Thinking

Co-creation

Storytelling

Prototyping

Ecosystem

Cross-functional

Service Innovation

Leading service design initiatives through systems thinking, translating research and co-creation into scalable, user-centered service outcomes across complex ecosystems.

View Projects

System Thinking

Co-creation

Storytelling

Prototyping

Cross-functional

Ecosystem

UX/UI Design

Optimized brand user journeys through iterative updates, focusing on e-commerce platforms such as Tmall and WeChat Mini Programs.

View Projects

Customer Journey

Business Strategy

Interactive Module

E-commerce

Project Management

Brand Pitch Deck

UX/UI Design

Optimized brand user journeys through iterative updates, focusing on e-commerce platforms such as Tmall and WeChat Mini Programs.

View Projects

Customer Journey

Business Strategy

Interactive Module

E-commerce

Brand Pitch Deck

Project Management

Ecosystem

Visual Communication

Communicated brand messages via social media campaigns, and created offline marketing materials aligned with brand identity and business objectives.

View Projects

Social Media

Illustration & Animation

Event Branding

Content Design

Cross-platform

Visual Communication

Communicated brand messages via social media campaigns, and created offline marketing materials aligned with brand identity and business objectives.

View Projects

Social Media

Illustration & Animation

Event Branding

Content Design

Cross-platform

Ecosystem

Level-headed · Collaborative · Resilient

Eveleen combines strong empathy with adaptability, using creativity, technology, and human insight to craft thoughtful, practical solutions that respond meaningfully to the evolving challenges of a fast-changing world.

Eveleen combines strong empathy with

adpability

using creativity, technology, and human insight to craft

thoughtful, practical solutions that respond

meaningfully

to the evolving challenges of a

fast-changing

world.

Eveleen combines strong empathy with

adaptability

using creativity, technology, and human insight to craft

thoughtful, practical solutions that respond

meaningfully

to the evolving challenges of a

fast-changing

world.

Work Experience

UX Manager

WPP - Wunderman Thompson

Jan 2022 - Jun 2022, Shanghai

Freelancer

Agency & Brand Clients

Mar 2020 - Jan 2022, Shanghai

Creative Designer

Thomas Cook China

Aug 2018 - Feb 2020, Shanghai

Senior Art Director

Bang Digital Agency

Mar 2017 - Aug 2018, Shanghai

Graphic & Web Designer

Mailman Group

Mar 2015 - Feb 2017, Shanghai

Education

Royal College of Art

MA Service Design

Royal College of Art

MA Service Design

London, UK

2024 - 2025

Shanghai University

BA Digital Media Arts

Shanghai University

BA Digital Media Arts

Shanghai, CN

2011 - 2015

Credentials

Google UX Design Professional Certificate

Issued by Google

Jun, 2021

Google Project Management Certificate

Issued by Google

Mar, 2026